Jose Cuervo, the Mexican tequila brand positioned among the most important in the world, call Hero agency and InlandStudio for the most important video in recent years. The challenge was to design and animate a video of 10 minutes duration to traverse the history of the brand, the process of developing products and a tasting guide. From acceptance of art created by Inlandstudio, Jose Cuervo he adopted for inclusion in various parts of their social networks, websites and advertising.
We seek to reflect a particular aesthetic that reflects the essence of the brand from the illustration, the contrasting colors and dynamic visual rhythm
Producer: HERO / Art Direction: InlandStudio / Design: InlandStudio / Animation Direction: InlandStudio / Animation: InlandStudio - Martín Muerza / Illustration: InlandStudio - Martín Cochi Nan