“When we like a song we become passionate and we express ourselves with the whole body. We want to reflect that visceral feeling from the ponit of view of a fanatic”. This was the request from our Friends of MTV World Creative Studio to create together the graphic pack of “MTV FLAMA HITS”. The asthetic and narrative objetive was to transmite to the audience, appropriating local codes. The recital, the court, the people shaking the flags and that fire that turn on the show!
By InlandStudio / Creative Director: Javier Bernales / Design: Javier Bernales / Lettering: Seba Ayala / Animation: Diego Polieri, Ivan Grego, Natalia Bedrossian / Cel Animation Assist: Jesica Bianchi, Ivan Grego, Natalia Bedrossian / Client: MTV WCS / VP Creative: Sean Saylor / Creative Director: Maxi Borrego / Design Lead: Charlx Alemany / Art Directors: Carlos Mendez / Ismael Picardi / Milagros Fiuza / Production & Operation Director: Delfina Chiesa / Producer: Francisco Romairone