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Flama Hits Graphic Pack


MTV

“When we like a song we become passionate and we express ourselves with the whole body. We want to reflect that visceral feeling from the ponit of view of a fanatic”. This was the request from our Friends of  MTV World Creative Studio to create together the graphic pack of “MTV FLAMA HITS”. The asthetic and narrative objetive was to transmite to the audience, appropriating local codes. The recital, the court, the people shaking the flags and that fire that turn on the show!

“Cuando nos gusta una canción nos volvemos pasionales y nos expresamos con todo el cuerpo. Queremos reflejar ese sentimiento visceral desde la perspectiva de un fanático”. Este fue el pedido de nuestros amigos de MTV World Creative Studio para crear en conjunto el pack grafico de “MTV FLAMA HITS”. El objetivo estético y narrativo fue transmitir a la audiencia, apropiándonos de los códigos locales. El recital, la cancha, el público agitando los trapos y ese fuego que nos enciende el show!

Credits
Production Company: Directed & done by InlandStudio

Creative Director: Javier Bernales

Design: Javier Bernales

Animation: Diego Polieri, Ivan Grego, Natalia Bedrossian 

Lettering: Seba Ayala 

Cel Animation Assist: Jesica Bianchi, Ivan Grego, Natalia Bedrossian  

 

 

Client: MTV

VP Creative: Sean Saylor 

Creative Director: Maxi Borrego 

Design Lead: Charlx Alemany 

Art Directors: Carlos Mendez / Ismael Picardi / Milagros Fiuza  

Production & Operation Director: Delfina Chiesa

Producer: Francisco Romairone

 

 

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